Teaching / Consulting

Teaching Interests


Brand aesthetic and sensory marketing

Experimental design and data analysis for business


Teaching Awards

2017 - Shortlisted for the President's Award in recognition of excellence in teaching (Cass Business School)

Courses Taught

2019 - Data Analytics for Marketing, avg. rating: ongoing (MSc; Montpellier Business School)

2018 & 2019 - International Marketing, avg. rating: 4.64/5 (BIBA; Montpellier Business School)

2016 & 2017 - Marketing Strategy, avg. rating: 4.50/5 (EMBA; Cass Business School)

2016 - Brand Aesthetic & Sensory Marketing, avg.rating: n.a. (Ph.D.; Cass Business School)

2015-2017 - Marketing Strategy and Practice, avg. rating: 4.61/5 (MSc; Cass Business School)

2014 & 2015 - Introduction to Marketing, avg. rating: 4.83/5 (BBA; IE Business School)


I have consulted or done research for various organizations such as Colgate-Palmolive, Chronopost, and Sanofi.