Talks

2019

Doctoral Bootcamp of the French Marketing Association (AFM), Montpellier: “Epistémologie et Diversité des Méthodes Quantitatives en Marketing”

French Marketing Association (AFM), Le Havre: “The Influence of Logo Descriptiveness on Consumer Behavior and Brand Performance”

Institut Supérieur de Gestion - ISG, Paris: “Contour, Harmony, and Brand Impressions”


2018

European Marketing Academy (EMAC), Glasgow: “The Influence of Logo Descriptiveness on Consumer Behavior and Brand Performance”


2016

European Marketing Academy (EMAC), Oslo: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity” - Paper shortlisted among the top twenty papers based on doctoral work


2015

Association for Consumer Research (ACR), New Orleans: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity”

Society for Consumer Psychology (SCP), Phoenix: “The Asymmetrical Logo Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity”


2014

Understanding the Customer’s Sensory Experience, Fox School of Business, Temple University, Philadelphia: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

Advertising and Consumer Psychology Conference (SCP/ACP), Ross School of Business, University of Michigan, Ann Arbor: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

Doctoral Consortium, IE Business School, Madrid: “Company-Cause Fit in CSR Research”


2013

Association for Consumer Research (ACR), Chicago: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation” (poster)

Association for Consumer Research (ACR), Chicago: “The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction”


2012

Association for Consumer Research (ACR), Vancouver: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction” (poster)

European Marketing Academy (EMAC), Lisbon: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”