La Londe Conference, Porquerolles: “A Perceptual Bias of Consumers Induced by Fruit Images on Packaging”
French Marketing Association (AFM), Lille: “Fruit Depiction Formats on Food Packaging”
TBS Education, Toulouse: "How to Avoid Certain Methodological Missteps in Experimental Research to Make the Review Process in a Marketing Journal Less Arduous"
European Marketing Academy (EMAC), Bucharest: “Logo Hues and Background Color”
French Marketing Association (AFM), Paris: “Logo Hues and Background Color”
Academy of Marketing Science (AMS), Canterbury : “When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract”
GRANEM, University of Angers, Angers : “Logo Design, Background Color, and Brand Impressions”
French Marketing Association (AFM), Online: “Brand Personality and Brand Equity: Evidence from a Longitudinal Study ”
French Marketing Association (AFM), Le Havre: “The Influence of Logo Descriptiveness on Consumer Behavior and Brand Performance”
Institut Supérieur de Gestion - ISG, Paris: “Contour, Harmony, and Brand Impressions”
European Marketing Academy (EMAC), Glasgow: “The Influence of Logo Descriptiveness on Consumer Behavior and Brand Performance”
European Marketing Academy (EMAC), Oslo: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity” - Paper shortlisted among the top twenty papers based on doctoral work
Association for Consumer Research (ACR), New Orleans: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity”
Understanding the Customer’s Sensory Experience, Fox School of Business, Temple University, Philadelphia: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”
Advertising and Consumer Psychology Conference (SCP/ACP), Ross School of Business, University of Michigan, Ann Arbor: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”
Doctoral Consortium, IE Business School, Madrid: “Company-Cause Fit in CSR Research”
Association for Consumer Research (ACR), Chicago: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation” (poster)
Association for Consumer Research (ACR), Chicago: “The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction”
European Marketing Academy (EMAC), Lisbon: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”