Talks
2023
Academy of Marketing Science (AMS), Canterbury : “When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract”
2022
GRANEM, University of Angers, Angers : “Logo Design, Background Color, and Brand Impressions”
Doctoral Bootcamp of the French Marketing Association (AFM), Toulouse: “Epistémologie et Diversité des Méthodes Quantitatives en Marketing”
2021
Doctoral Bootcamp of the French Marketing Association (AFM), Grenoble: “Epistémologie et Diversité des Méthodes Quantitatives en Marketing”
French Marketing Association (AFM), Online: “Brand Personality and Brand Equity: Evidence from a Longitudinal Study ”
2019
Doctoral Bootcamp of the French Marketing Association (AFM), Montpellier: “Epistémologie et Diversité des Méthodes Quantitatives en Marketing”
French Marketing Association (AFM), Le Havre: “The Influence of Logo Descriptiveness on Consumer Behavior and Brand Performance”
Institut Supérieur de Gestion - ISG, Paris: “Contour, Harmony, and Brand Impressions”
2018
European Marketing Academy (EMAC), Glasgow: “The Influence of Logo Descriptiveness on Consumer Behavior and Brand Performance”
2016
European Marketing Academy (EMAC), Oslo: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity” - Paper shortlisted among the top twenty papers based on doctoral work
2015
Association for Consumer Research (ACR), New Orleans: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity”
Society for Consumer Psychology (SCP), Phoenix: “The Asymmetrical Logo Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity”
2014
Understanding the Customer’s Sensory Experience, Fox School of Business, Temple University, Philadelphia: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”
Advertising and Consumer Psychology Conference (SCP/ACP), Ross School of Business, University of Michigan, Ann Arbor: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”
Doctoral Consortium, IE Business School, Madrid: “Company-Cause Fit in CSR Research”
2013
Association for Consumer Research (ACR), Chicago: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation” (poster)
Association for Consumer Research (ACR), Chicago: “The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction”
2012
Association for Consumer Research (ACR), Vancouver: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction” (poster)
European Marketing Academy (EMAC), Lisbon: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”