Publications

Peer-Reviewed Academic Journals


Mahmood, Ammara, Jonathan Luffarelli, and Mudra Mukesh (forthcoming), “What's in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding,” Journal of Business Venturing [FT 50 Journal List; CNRS: 1 / FNEGE: 1*].


Luffarelli, Jonathan, Antonios Stamatogiannakis, and Haiyang Yang (forthcoming), “The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity,” Journal of Marketing Research [FT 50 Journal List; CNRS/FNEGE: 1].


Luffarelli, Jonathan and Amrou Awaysheh (2018), “The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event Study,” Corporate Social Responsibility and Environmental Management, 25 (May/June), 295-310 — [FNEGE: 3].


Luffarelli, Jonathan, Dilney Goncalves, and Antonios Stamatogiannakis (2016), “When Feedback Interventions Backfire: Why More Positive Feedback May Result in Lower Perceived Self-Competence and Satisfaction with Performance?,” Human Resource Management, 55 (July/August), 591-614 — [FT 50 Journal List; CNRS: 2; FNEGE: 1].


Book Chapter

Stamatogiannakis, Antonios, Jonathan Luffarelli, and Haiyang Yang (2015), “How to Use Visual Design to Boost Brand Equity?,” in The Psychology of Design: Creating Consumer Appeal, ed. Rajeev Batra, Colleen Seifert, and Diann Brei: Routledge.