About Me

Academic Appointments

I am an Assistant Professor of Marketing at Montpellier Business School (Montpellier, France), a school ranked among the top 55 best business schools in the world. Prior to joining Montpellier Business School, I worked as an Assistant Professor of Marketing at Cass Business School (London, UK; 2015-2018) and as an Adjunct Professor of Marketing at IE Business School (Madrid, Spain; 2012-2015).

Research Interests

My research interests lie in understanding the effects of brand aesthetics and brand personality on brand equity. To carry out my research, I employ various empirical methods, including experiments, surveys, event studies, and secondary data analyses.