I am the Dean of Research and an Associate Professor of Marketing at Montpellier Business School (Montpellier, France). Prior to joining Montpellier Business School, I worked as an Assistant Professor of Marketing at Cass Business School (now Bayes Business School; London, UK; 2015-2018). I also worked as an Adjunct Professor of Marketing at IE Business School (Madrid, Spain) while completing my PhD in that business school.
My main research interests lie in understanding the effects of brand aesthetics and brand personality on brand equity. To carry out my research, I employ various empirical methods and techniques, including experiments, surveys, and longitudinal data analysis.