Publications

Luffarelli, Jonathan, Antonios Stamatogiannakis, and Haiyang Yang (forthcoming), The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity, Journal of Marketing Research — FT 50 Journal List.


Luffarelli, Jonathan and Amrou Awaysheh (2018), The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event Study, Corporate Social Responsibility and Environmental Management, 25 (May/June), 295-310.


Luffarelli, Jonathan, Dilney Goncalves, and Antonios Stamatogiannakis (2016), “When Feedback Interventions Backfire: Why More Positive Feedback May Result in Lower Perceived Self-Competence and Satisfaction with Performance?,” Human Resource Management, 55 (July/August), 591-614 FT 50 Journal List.


Stamatogiannakis, Antonios, Jonathan Luffarelli, and Haiyang Yang (2015), How to Use Visual Design to Boost Brand Equity?, in The Psychology of Design: Creating Consumer Appeal, ed. Rajeev Batra, Colleen Seifert, and Diann Brei: Routledge.