Teaching

Interests


Branding

Brand aesthetic and sensory marketing

Corporate social responsibility

Experimental design and data analysis for business

Marketing


At Cass Business School


2017 - Marketing Strategy (EMBA) - ongoing

2017 - Marketing Strategy and Practice (MSc) - ongoing

2016 Brand Aesthetic & Sensory Marketing (Ph.D.), 4 students, instructor rating: n.a.

2016 - Marketing Strategy and Practice (MSc), 119 students, instructor rating: 4.60/5

2016 - Marketing Strategy (EMBA), 45 students, instructor rating: 4.40/5

2015 - Marketing Strategy and Practice (MSc), 133 students, instructor rating: 4.52/5


At IE Business School


2015 - Introduction to Marketing (BBA), 37 students, instructor rating: 4.86/5

2014 - Introduction to Marketing (BBA), 37 students, instructor rating: 4.79/5

2012 - Marketing Fundamentals (MBA), 80 students, instructor rating: n.a.