Presentations & Proceedings

2016

European Marketing Academy (EMAC), Oslo: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity” - Paper shortlisted among the top twenty papers based on a doctoral work

2015

Association for Consumer Research (ACR), New Orleans: “The Exciting-Asymmetry Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity

Academy of Management (AOM), Vancouver: 
“Understanding Stock Market Reactions to Corporate Social Responsibility Signals: An Event Study”

Society for Consumer Psychology (SCP), Phoenix: 
“The Asymmetrical Logo Effect: The Interplay of Brand Personality and Logo Aesthetics on Brand Equity”


2014

Understanding the Customer’s Sensory Experience, Fox School of Business, Temple University, Philadelphia: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

SCP: Advertising and Consumer Psychology Conference (SCP/ACP), Ross School of Business, University of Michigan, Ann Arbor: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation”

Doctoral Consortium, IE Business School, Madrid: “Company-Cause Fit in CSR Research”


2013

Association for Consumer Research (ACR), Chicago: “Symmetrical Logos Can Harm Brand Equity: The Interactive Effect of Logo Design and Brand Personality on Brand Valuation” (poster)

Association for Consumer Research (ACR), Chicago: “The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction”

European Association for Consumer Research (EACR), Barcelona: “Branding 2.0: The Interplay of Fair-Trade and Private Labelling, and the Role of Gender” (poster)

European Academy of Management (EURAM), Istanbul: “Tackling the Giant with Feet of Clay: When & How Should Entrepreneurs Invest in CSR Programs”


2012

Association for Consumer Research (ACR), Vancouver: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction” (poster)

European Marketing Academy (EMAC), Lisbon: “Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction”